About Terry Moon​​

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Personal style isn't a talent you're born with, it's a skill that can be learned.

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Before I was a stylist, I believed that some women were simply born knowing how to dress well and that I wasn't one of them.

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Early in my corporate career, I was ambitious and determined to succeed. Yet every morning, as I stood in front of my closet wondering what to wear, I felt paralyzed. I would choose some clothes and hoped I looked "good enough."

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Then something happened that changed the direction of my life.

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A new boss saw potential in me and took me shopping, teaching me the basic principles of personal style. She showed me how to dress for my body, choose flattering silhouettes, and create outfits that communicated my competence.

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I never forgot those lessons. It wasn’t about buying expensive clothes; it was about understanding the science of dressing.

 

Right away, everything changed.​ I walked into meetings with more confidence. I felt prepared instead of self-conscious. I could speak on stage without feeling awkward. Because of those styling lessons, I found myself climbing the corporate ladder faster than I ever imagined.

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That experience planted a seed that would eventually become my life's work.

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It is the reason I created the Science of Style.

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My Philosophy

 

Personal style isn't a skill that you're born with, style can be learned.

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Whether she's an ambitious young professional, a tenacious business owner, or a woman feeling forgotten, I want her to know this:

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She deserves to feel significant.
She deserves to feel seen.
She deserves to feel beautiful.

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Once a woman learns the principles of personal style, everything begins to change.

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With the Science of Style, I've watched this transformation happen hundreds of times. She stands straight. She smiles more. She starts sending me selfies instead of apologies. She tells me about the compliments she's receiving and the confidence she's feeling.

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She's still the same woman, yet now she is confident.

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That’s why my focus isn’t on fashion and trends. It's about teaching the science of what works for you.

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Once you know the science of personal style, confidence naturally follows.